The technical aspect of SEO is one half of a successful SEO campaign. This part of the campaign merely deals with laying a solid foundation that would give the content of the site a better chance to compete in the search engine game.
And just like any aspect of SEO, technical SEO changes as rapidly as the algorithms of search engines. SEO companies in Dubai are always on their toes, trying to keep up with the changes to ensure that their SEO campaigns are still relevant in terms of technical aspects. But what really has been going in the technical SEO department? Here are some predictions that every digital marketing agency needs to know:
- Influx of data to use
Back in the days, data was hard to come by, especially in terms of technical SEO. Search engine bigwigs were providing very little information for clients and digital marketing agencies to use. Most of the digital marketers were employing the “hit and miss” method in terms of technical site improvement and programs. But nowadays, these marketing agencies can access more data than before, making the implementation of technical SEO easier. These is one of the most exciting prospects that SEO experts are looking forward to. They will be able to clearly see the path of information that would lead them to better campaign implementation.
- Security will be MORE rigid
The issue of security is part of technical SEO, as search engines are quite strict with site that are putting less attention to site security. Sites like this doesn’t sit well with search engines. But with a number cyber security programs and plugins being introduced in the market, site owners can utilize these programs to up their site security. Search engines and platforms are also doing their part to minimize people falling victim to unsecured sites. Google has been pushing site owners to use “HTTPS” for a more secure network and Chrome has implemented site screening, warning users about unsecured sites.
- Expanding web technologies
The web is like the universe – it continues to expand as there are innovators introducing new platforms to be utilized. In terms of technical SEO, there will be programs that can simply be used to make implementation of this aspect of search engine marketing more convenient. A number of tools will also provide assistance to SEO experts, especially in creating a seamless workflow and process for the campaigns.