Play backs and voice-over are very common trend in product advertising and media adds crafting. Both males and females voice talent is competent to each other in the race of media advertisement and play back singing and mimicry. It is quite difficult to choose appropriate voice for an advertisement where unique Indian voice-over artists are providing fantastic services in this field. The voice is like trade mark to a product and co-relates the music and wordings to create an image of the product or services you are going to offer. It determines the level of acceptance of that product among consumers. Several factors are associated with choosing a voice over talent. A background of each advertisement represents a purpose and its characters whose voices are creating strong impact over product`s quality and reliability.
A male of female voice choice is dependent on some basic texture requirements which are demanding to the theme of the script. Fear of missing out something makes it more difficult to select right voice from huge amounts of options. Every advertisement making company faces this problem at least once in their life when selection of background artist is become difficult. Some distinguishing features might be helpful to select right voice from these different voices. These features of the Male and Female Voices are;
- Pitch Differences: Males are low pitch voice producers and never remain unidentified but females are high pitch voice producers whose vocal length is in between A3 to C4.
- Expression differences: For rough and harder texture production male voices are considered appropriate which females are quite gentle in articulation and expressions.
- Accent Differences: Males pitch range during any conversation or speech is quite high but females can tune their pitch and accent according to the flow of advertisement.
- Conversational style Differences: Raising a voice and raising a pitch both are very different impressions in communication and expression building. Males voice pitch is though very low (A2 to C3) but they can significantly increase their voices according to requirement.
According to Experts Analysis:
As per the experts’ analysis, male voices are correlated with females but both are differently mixed with their co-partners. Males to males’ voice combinations are very distinguishable but females’ voices are very gentle mixed during synchronization. An amazing experience is analyzed by Molly Babel, Grant McGuire and Joseph King during voice study that males can produce quite genuine ratings of female voices. The conclusion of this study is dived that it is a generalize opinion to prefer any voice over any other voice because the audience may have different preferences. But it is conclusive that female voices are more soothing and appealing during any advertisement, mimicry, and play back commentary.
As per consumer opinion, a voice that is more confident and contain a tone of trust building ability will be more appropriate for any advertisement. Customers don’t bother to hear male or female voice in respect of trust generation. The voice should correlate with the product and create trustworthy impression is more important. In a shaving cream advertisement, it is not appropriate to use a female voice similarly; a kids-biscuits advertisement prefers female mimicry rather a strong male voice.
After many research and findings, it is concluded that each and every voice has some specialties. A voice that shows confidence and trustworthiness is appropriate for a image building ads It may vary from front screen actor selection, ads script, and product referencing audience to select a male or female voice over. Wrong selection may lead the product imaging at risk. For choosing a right voice over talent, go to website and make an attractive image building advertisement for your product.