Designing your store is not just about making the space look cool and visually attractive. A well-designed retail space can help with luring in potential customers and increasing your sales prospect. When the store is designed to meet the needs of the user, the items will sell itself.
Architectural consultancy firms in Dubai believe that there is a science behind a successful store design. If you are thinking of implementing this in your store design, you need to know the areas you need to focus on:
- Front door
The first thing that the customers will check out when they arrive in the front of your store is the overall design package – from the flooring to the fixtures. This also includes the color of the space. Usually, retail stores use neutral colors to give the space a relaxed shopping vibe and the accents comes in vibrant colors to make the store pop. Be sure to present the entirety of the store in the front door to lure potential customers in.
- Store layout
The main purpose of the store layout is to present your offerings to the customers and gain maximum traffic. It would be best to get the blueprint of the store so you will know what type of store layout is appropriate for your retail business. You also need to take into account the size and shape of the store when designing your store layout.
- Decompression zone
The decompression zone refers to the space wherein the customers will make a transition from outside your store to your establishment. This space should be used to refocus your customers’ mind to shopping and purchasing. This space is considered as the start of your sales funnel as you are starting to convince your potential buyers to go inside the store. This zone should be open and inviting enough to convince your customers to come in.
- Speed bumps
Despite the negative connotation, the speed bumps refer to the store sections wherein a customer slows down. This gives the retailers a chance to further enthrall the buyers with their product offerings. These sections should present your items in a way that it would highlight its attributes. You can try this out to bait them with your discounted items and convince them more to purchase your items.
- Keep it right
It is said that the customer is always right. In this case, it is correct. Upon setting foot in the store, they usually turn right. Given that logic, you need to put products that you need to sell in this section so the customers will see it instantly.